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Joop! began in the vibrant cultural hub of Berlin. This high fashion brand aims to push the boundaries of design with dynamic contrasts and bold, quirky and youthful styles. Their extravagant shapes and colours are guaranteed to make an impact and are the perfect fashion statement for any trend-setting dresser. Their stunning collection is available here at Valley Optics at irresistible prices – take a look and see what catches your eye! As an added bonus, our Joop! prescription frames have scratch-resistant lenses included in the price.